Fad*ish- fashion and design

I must admit I was a bit confused when I saw the Squiddledee & Company collection at New York’s Edge NY Noho. The 100% silk tie collection is sugary sweet-- like someone dipped it with sugar frosting, and sprinkled it with candied buttons. Each tie is decorated with whimsical cartoon characters -- and if the frogs and elephants don’t throw you back to the days of Disney, the pastel colors will.

So why was I left scratching my head when perusing their tie collection? I was wondering who their target customer was -- the bricks and mortar banker by day, and closeted ‘My Little Pony’ lover by night? While I am sure you could find that person in New York--a city that is inhabited by people from all walks of live -- are there really enough of these people to sustain a company?

By the looks of their collection, Squiddledee would argue yes. They are so confident they even put it in their brochure. Asking their customer ‘do you know a Squiddledee guy?’ I couldn’t think of one, but then who am I to judge, most of the men I know are alpha males. It is hard enough to convince then that blush pink is the new blue, let alone throw a frog and a hippo at them. However, maybe the world of tie wearers isn’t so black and white. Apparently, they also encompass the lavender elephant ‘ponderer’ and the pink octopus ‘player’.

For more information on the Squiddledee & Company visit their website at www.squiddledee.com

Labels: Style