Fad*ish- fashion and design

The last time I was at the beach I didn’t look quite as refreshed as the girls in the Romeo and Juliet Couture (RJC) spring 2008 ad campaign. Maybe that was because I wasn’t wearing RJC, and in 90 degree weather I opted for a bathing suit. Nevertheless, it must be surmised from their campaign that walking on the beach fully clothed in hot weather is not just fashionable, but also appropriate. And if you happen to pick up on this trend--as it would seem many Hollywood starlets do-- then RJC is just the clothing to wear whilst romping around in the sand (and scaring the sea gulls).

Like the trite ad campaign, the RJC collection is predictably lovely. Though far from couture, their clothing are soft, indulgent, and could make any woman feel feminine sans the need for a wax job. The founders hoped that their collection would: “sends a positive message of love, tolerance and Kids Organization, which (would) empower our youth worldwide to make the right decisions for themselves and to treat everyone with human dignity.” A lofty goal, easy to say, yet there isn’t any other evidence that they actually do something concrete to help these worldwide youths -- other than just make cute clothing. They seem to be about as interested in empowering the youth as the Spice Girls’ girl power was in empowering the young women of the world.

Sociologic ramifications aside, RJC Romeo and Juliet Couture has graced the backs, butts and legs of Paris Hilton, Scarlett Johanson, and Rihanna. I particularly favor their tops, while others seem to like their denim -- again neither of which are couture, but both of which can be found at their website at http://www.romeoandjulietcouture.com.

*ms.b

Labels: Style