Fad*ish- fashion and design

How do you pronounce Leifsdottir? That was the thought that came to mind when happening upon their collection at Bloomingdales. I had never heard of it, and was scared to even pronounce at the risk of sounding like a country bumpkin -- it so I just pointed politely when the saleswoman came around to help me find my size.

If spring was personified, I think she would wear the Leifsdottir’s spring 2009 collection. After all, it is so apparent that just as Edie Sedgwick inspired Andy Warhol, Mother Nature was Leifsdottir’s muse. The blouses seem to bloom with floral appliqué, the jackets burst with color, and the dresses inspire the desire to promenade through the park on a misty, yet fresh day. I am not sure what type of spring Johanna Uurasjarvi has experienced in her native Finland, but if Leifsdottir is any indication, one would think spring arrives with an ovation of color, song -- and perhaps animated birds alla Fantasia (the movie not the singer).

Design director of Anthropologie, Johanna Uurasjarvi, created Leifsdottir to be Anthropologie’s older more sophisticated sister. So, I guess if ‘Anthropologie’ was roaming through a flea market, ‘Leifsdottir’ would be at an antique auction. Emphasizing on tailoring, elaborate trims, and an impeccable attention to detail, makes the Leifsdottir madam more inclined to riding around in a vintage car, while the Anthropologie mademoiselle would more than likely be riding her vintage bike. You get the picture, and if you don’t you can visit Anthropologie’s website where both collections are available to peruse, scrutinize and of course buy.

*ms b.

Labels: Style