Other than a cheap publicity stunt, I can’t find a real purpose for toasting images on bread. With all that said I still think it is a cute idea. For all those cynics who can’t endure smiley faces and aliens before their morning coffee-- Inseq Design ‘Zuse’ toaster is not for you. This graphic/ furniture design company has combined technical know how with childlike enthusiasm. When I interviewed Alexandra Illera at the 100% East home products show in London, she scribbled her details in a ‘Hello Kitty’ note pad-- which just goes to show that her playfulness isn’t a cheap marketing ploy, but it is absolutely authentic.
So how does this contraption work? Apparently it is a pretty complicated ordeal. But what I got out of it is that you can print an image on both sides and it doesn’t alter the taste of the bread-- which is the most important thing to me. Obviously the design shows better on white bread than pumpernickel, and if you are into some fancy 20 grain bread you use it at your own risk. At the end of the day it will make the kid in you happy, and for those who think it is ridiculous, lighten up its only bread.
*Originally Posted on Word on the Street 10/13/06
Labels: Decor
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